Jumpfrompaper, borse o fumetti?

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A fondare Jump from Paper sono Chay Su e Rika Linse, due amiche che hanno voluto unire divertimento, design, un’aria cartoon per creare borse che forse non saranno all’altezza di certe grandi griffe che realizzano capolavori senza tempo, ma che hanno un loro perché. Soprattutto per l’ironia e l’effetto visivo davvero d’impatto che garantiscono alla prima occhiata.

Le loro borse sono realizzate in modo da apparire veri e propri disegni su carta, dunque bidimensionali, ma ci si sorprende poi a portarle al braccio, toccarle e addirittura riempirle scoprendo che l’effetto ottico è davvero ben riuscito. Non per nulla il brand di chiama Jump from Paper e tutta l’impostazione grafica pubblicitaria gioca su questo.

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